FRNSW Winter Campaign 2014

December 3, 2014 | Posted By: | Uncategorized |

The results are in for our FRNSW 2014 Winter Campaign, and they couldn’t be better! This relatively simple campaign performed brilliantly by targeting ‘at risk’ groups online and through Regional and Ethnic newspapers. Positive results were seen in a reduction of the number home fires between May and September, and the number of people visiting to complete a Home Fire Safety Audit.

Here’s some examples of the work produced for this campaign.

Targeted Digital – Skyscraper
Skyscraper 160x600_all-1
Targeted Digital – MREC
MREC 300x250_all-17
Targeted Press – Blacktown Advocate
Blacktown Advocate_188x262_home fires
Targeted Press – Lithgow Mercury
Blacktown Advocate_188x262_RoomofOrigin
Targeted Poster – Deaf Society
DeafSociety_A2_poster_print ready